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This season Lakme Fashion Week 2009 (LFW) has got an overwhelming response from the Gen Next and Emerging Fashion Designers group as also from the Accessory Designers group. LFW has received in all 189 applications – 88 for Gen Next and 44 for Emerging Fashion Designers from 20 cities across the country from Nagaland to Jaipur, from Dehradun to Secundrabad. Also, 8 Accessory Designers along with 49 established designers have applied. The Advisory Board members short listed the most talented designers for the Gen Next and the Emerging Designer categories, and also for the Accessories Group show.

The Lakm

Introduction

India is becoming the latest fashion hub for the fashionistas. Indian designers are no longer confined to the domestic fashion and apparel market, they are gaining recognition and fame from all over the world. The various government policies and a boom in fashion industry have made it possible. One of the major breakthrough provided to Indian designers to showcase their talents are through the medium of fashion shows. Lakme India Fashion Show is the most popular fashion show celebration of India where the talents of already established and upcoming designers are showcased.

This event is a fashion celebration laced with lots of glamour and national as well as international media coverage. This time lakme India fashion week was held at Mumbai from 31st Oct- 4th Nov. Many high profile designers as well as audience witnessed this fashion fiesta. Famous bollywood celebrities were part of it.

Eminent designers like Surily Goel, Narendra Kumar, Sabyasachi Mukherjee, Nalandda Bhandari, Nandita Mahtani, Anand Kabra, Abhishek Dutta , Wendrell Rodericks, Anupama Dayal, Vikram Phadnis, Chaitanya Rao, Sanchita, Savio Jon, Payal Singhal, Sanjay Malhotra, James Ferriera, Priyadarshini Rao, etc presented their spring/summer 2007 collection. Also South African designer duo Sun Goddess and Clive Rundle presented their collection.

Brief descriptions of some designer’s creative work are as follows :-

Nalandda Bhandari

Nalandda Bhandari designs simple yet attractive and wearable collection under the brand name ‘Nasha’. She named her spring/summer 2007 collection ‘Free Spirit’. She covered all patterns and styles of contemporary women clothing, dress patterns like- tunics, kaftans, tube dress, skirts, shirts and burnt gold evening gown dominated her show. She played with glamour clad fabrics like chiffon, silk, georgette, voile, cotton and crepe. Her collection was largely ruled by animal prints and embroideries like African embroidery, sequin embroidery, etc. She also presented her men collection. She included her logo of rose embroidery in almost every outfit.

Narendra Kumar

The very famous designer Narendra Kumar presented his spring/summer collection 2007 at Lakme Fashion Week. The collection was named as ‘Love Touches You’. He presented a perfect blend of traditional and contemporary designing paired beautifully with each other. The women’s line of western collection had smocked & pleated skirts, balloon skirt with shirt dress, half collars, bloomers, chiffon with appliqu

Lakme Fashion Week is an event that celebrates fashion. This event is organized by Lakme which is known to the top brand in the cosmetic and beauty in India and IMG fashion which is a global leader in the management and production of fashion week and designer fashion events. Lakme Fashion Week 2009 of Fall Winter was organized from 27th to 31st March 2009 at Grand Hyatt, Mumbai. Lakme is the top brand in the beauty industry which offers the high performance and an exceptional quality of cosmetics, skincare products, and beauty salons all over the country. Lakme provides its consumers a holistic “Beauty Sutra” who experience through its products and services at the Lakme Beauty Salons.

IMG Fashion is a division of international sports, entertainment and media company. Its a global leader in the fashion weeks and designer fashion events. Its an industry that gives a portfolio of events features like Lakme India Fasion Week.

Event Background:

The Fashion Design Council of India was established in 1998. Apart from fostering the growth of the industry in the collaboration with the agencies both government and others. The council stress on the development of domestic Pret-a-Porter (Ready-to-wear) and Diffusion (a line between ready to wear and trousseau/couture) markets. Lakme Fasion Week is the national platform that showcases the creativity of the designers which can also promote the business at national as well as international levels.

Designers:

Anamika Khanna: Anamika Khanna is the well known name in the fashion industry who has bagged with the award of the Damania Fashion Award 1995 which jumpstarted her career and it has begin the label of “Ananmika Khanna”. The color, craft, texture is naturally her area of specialization.

Manish Malhotra: Manish Malhotra is the name in the fashion industry that needs no introduction. His creativity of fashion spans in broader spheres of Bollywood designs, and styling. He has designed for about 1000 films.

Neeta Lulla and Nishka Lulla: Neeta Lulla has presented the contemporary and ethnic cultural influence of Indian and western styles, prints and designs with jewelery that offset the facet of collection.

Rocky S: Fashion is elements that is always created by making our own style. For the designer like Rocky S the Lakme India Fashion Week proves to be the benchmark of his career which adds an array of the creative endevours. He has designed many bollywood celebrities like John Abraham, Bipasha Basu, Katrina Kaif, Shilpa Shetty, Hrithik Roshan, Arjun Rampal, Dia Mirza.

Conclusion of the Show:

The event of the Lakme India Fashion Week is marked by the celebrities and the designers from all round the globe. It provides a platform for the designers to represent their creativity in front of the whole world. For the designers who are already established they can maintain their popularity level through this Lakme India Fashion Week. The presence of the celebrities on the ramp of the favourite designers and it also promotes the export business. The film stars acts as the crowd pullers for the celebrations. It is extensively covered by the media and is also promoted also.

News and Features about the Lakme Fashion Week:

Lakme Fashion Week celebrates 10 years

Lakme Fashion Week is celebrating the 10 years in fashion. It is the the most awaited celebration of fashion. Its a 5 day event which showcases the 50 top designers from all over the country. Out of which 2 designers are form the emerging category, 6 gen next category, 4 accessory designer and 38 established designers.

Ace designers Tarun Tahiliani will be presenting the grand finale which is themed as Glamor. Buyers from all over the world Middle East, South Africa, France, Hong Kong, and USA are expected in the fashion week. The sponsors like Geetanjali, Skoda-Auto, Westside, DHL, Grey Goose, and Marie Claire all works hand in hand with the Fashion Week.